Tony Noble

Arguably the country’s leading specialist in marketing communications for technology companies, Tony Noble has a total of more than 15 years industry experience. He has particular depth of expertise and experience in the development and launch of new technology brands, and in the positioning and promotion of those brands in the market.

An exponent of integrated marketing - coordinating PR, direct marketing, advertising, and web-based communication tactics.

Capabilities

• Strategic planning and execution of integrated communication strategies for technology companies.
• Issues management for technology companies.
• Brand development and brand poitioning for technology companies.
• Proven expertise and experience in maximising news opportunities for client companies, particularly in IT and Business media.
• Experience in communications required to support technology company IPOs and subsequent shareholder communications. This includes writing and production.

Career milestones

• Founder and director of Sayle Noble & Associates, an Auckland based marketing communications company specialising in the IT industry.
• Started out in public relations 20 years ago, at Consultus, cutting his teeth on the promotion of New Zealand films such as UTU, Footrot Flats, and many others.
• Set up own consultancy 15 years ago, with a broad base of clients including packaging company Tetra Pak, for whom he managed the Government lobbying required to launch milk in cartons; The Kidney Foundation, where he was responsible for the introduction of organ donation on drivers’ licences; and Digital Equipment Corporation - which outsourced all local marketing to his company.
• Ten years ago, specialised in the Information Technology industry, with blue chip clients including Digital Equipment Corporation, Toshiba, Silicon Graphics, Wang New Zealand and Informix.
• Five years ago, began to share his business focus between providing local PR representation for multinational IT companies, and in higher-level strategic work for New Zealand technology companies – particularly those aiming for an international markets.