Client References

GFG Group - 2007
"Sayle Noble accepted the challenge of positioning GFG Group on the international stage three years ago. Back then we were a small software company with big dreams and no identity. Tony and his team have worked hard to firstly understand our business, then worked in a professional, disciplined manner to uncover our value and create our market proposition. We have not looked back. GFG now competes internationally with a clear, successful formula based on Tony's philosophy of winning client testimony and strong comms."
Marie Tamplin, Group Sales and Marketing Manager, GFG Group

Oxygen Business Solutions - 2006
“Oxygen and Sayle Noble's partnership began in 2002. Over the last four years we have developed a completely integrated supplier/customer relationship that has left me with a huge degree of confidence that they understand our business and are committed to ensuring we get the best outcome. Today they provide us with everything from strategic communications consulting through to programmed customer and partner communications. A great team and a real pleasure to work with!"
Stuart Dickinson, General Manager - People and Brand, Oxygen Business Solutions

Axon - 2006
“Our relationship with Sayle Noble dates back to 2001. Throughout that time Sayle Noble have provided an outstanding service. They are sensitive and responsive to our needs, and have always been willing to pull out the stops in order to deliver - often to unreasonable deadlines! They provide a range of support - covering event management and media relations, right through to promotional campaigns and integrated marketing strategy. They are a highly valued and trusted partner.”
Scott Green, Chief Executive, Axon, 20 July 2006

SAP - 2000
"Sayle Noble & Associates added real value to my business, showing creativity, humour and a real talent for helping us present a positive and dynamic face to the market. SAP developed a profile that was strong & credible. Media relations were well managed with regular and positive coverage. Experience and good judgement were applied to ensure our budget was directed to activities that delivered real value. All in all, some of the best PR I have seen."
Geraldine McBride – Chief Executive, SAP New Zealand (1997-1999).

Keystone - 1999
“Over the past six years, Keystone has grown rapidly from small, privately-owned legal software company, based in New Zealand, to its present position as one of the international leaders in professional services software, listed on the London Stock Exchange. As we’ve grown, Sayle Noble & Associates has continued to provide us with high level strategic marketing and marketing communications advice and services. Particularly valuable is their role in helping us articulate our value proposition, and find new, fresh and cost effective ways for us to excite our investors, keep our customers informed, and project a strong and positive image to the international professional services market.”
Kaye Sycamore – Director, International Marketing, Keystone Solutions Group.

MiServices - 2002
“I’ve worked with Tony Noble and Noble & Associates over ten years, spanning Digital Equipment Corporation, Wang New Zealand, and Motherwell Information Systems. Tony is the best in his business, with an intuitive understanding of the IT industry;he’s great on communications strategy for IT/e-commerce; he’s very good with routine PR – and is particularly talented as a creative writer.”
John Quirk – CEO, MiServices New Zealand.

i-Health - 2002
“Sayle Noble & Associates are IT industry specialists they understand the IT sector and how it relates to particular vertical industries, current IT trends, the competition and what works in the marketplace. They use this expertise to create pragmatic, cost-effective marketing and public relations strategies that are tailored to the capabilities and resources of their clients. They care about my business and take an active interest in the company. They participate in a management sense and always have their eye on the bottom line. Sayle Noble & Associates are not just another consultancy – I have always considered them to be a business partner.”
Brian Allen – Chief Executive, i-Health and UtilityAP.

Informix - 2000
“Over the past three years, our marketing challenge in New Zealand has been to project a strong and dynamic local presence, to introduce new products to customers and the wider market , and to celebrate our successes – all at a time when international marketing resources have been tight. Caroline Sayle has done a superb job with the budget available. During 2001, she is responsible for the launch of Assential Software, Informix Corporations new e-business company – both in New Zealand and Australia – as well as continuing to be responsible for Informix marketing in New Zealand.”
James Rae – Managing Director, Informix New Zealand (1995-1999).

Wang New Zealand - 1998
“I first approached Tony in the early 90s to help me develop a strategic marketing plan for Wang New Zealand. I wanted an aggressive play for print media exposure. We had been impressed with the coverage Tony had been able to attract for a competitor and asked him to consider working for us. I worked closely with him for a number of years and was delighted with the results we achieved together. Tony is a great strategist and tactician, is fast and effective under pressure, and is knowledgeable. Unlike many of his competitors, he is IT savy and only has to be told things once. From advertising campaigns, launches, annual reports, and drafting speeches and reports, he provides an all round professional service. His relationship with the New Zealand media, particularly IT journalists, is a major plus.”
Doug Wilson- CEO, Wang New Zealand (1997-1999).

Silicon Graphics - 2000
“When scaling lofty peaks even the most experienced climbers use guides. A good guide will point out the shortcuts, easy tracks and the dangerous ground. They will ensure the supplies are adequate and often assist in the mental preparation that is needed for the final thrust, Sayle Noble & Associates are great guides. Hey really know SGI’s business, our strengths and our weaknesses. They have been of immense assistance in building the SGI brand and in coaching our team in our dealings with the media. They know the best way to get the job done quickly and efficiently with maximum results and minimum risks.”
Scott Houston – General Manager, SGI New Zealand.

Toshiba New Zealand - 1994
“I worked with Tony Noble and his team at Noble & Associates over a period of three years while Country Manager for Toshiba’s Mobile Computing Division. Tony’s contribution was that of a valuable member of the senior management team. As well as being specifically responsible for our PR and advertising activities, Tony provided significant input and guidance to the overall marketing and sales strategy for the division. During this time Toshiba’s market share increased from 10% to 40% of the New Zealand portable computing market. The programs Tony and his team developed and implemented were fundamental to this success. Tony is a strategic thinker with innovative ideas and excellent relationships with the press – one of only a few in his business to combine an in-depth understanding of the IT industry with the ability to provide valuable strategic input."
Ken Davis – Toshiba New Zealand General Manager (1992-1994)