Our value proposition

Sayle Noble & Associates is not a traditional or typical public relations company. We specialise in technology companies.  And we offer a much broader range of services.

We represent - almost exclusively - New Zealand-owned software or services companies. Typically, they have revenues of between $10 million and $150 million. These clients are competing against companies much larger in size and often with global reach and global resources – and with substantial marketing budgets and in-house marketing staff.

Our clients come to us to get the basics right: to articulate and project their value proposition, keep their brand fresh and strong, maintain their  website, and generate cost-effective sales collateral, including brochures, case studies and Powerpoint presentations.  Along the way we generate significant positive media coverage.

They come to us for our wealth of experience and our track record of success in getting all these basics done over a time frame and to a budget which is sensible and in proportion to current revenue and profitability.

But they stay with us because we add an X factor. That X factor is about creativity.  It’s about sitting down with our clients, understanding what it is they need, and finding highly creative ways to get the job done.