Caroline Sayle

• An exponent of integrated marketing – coordinating PR, direct marketing, advertising, and web-based communication tactics.
• One of Australasia’s best public relations information technology writers.
• Special expertise and experience in marketing products and services previously considered too technical for lay audiences.

Capabilities

• Strategic planning and execution of integrated communication strategies for IT companies
• Particular experience in marketing e-services, hardware, database technologies and enterprise resource planning applications
• Particular expertise in communicating IT projects to end users
• Good working relationships with a wide range of IT editors and journalists in both Australia and New Zealand

Highlights

• Started out in public relations ten years ago, at Noble & Associates
• A specialist in the information technology industry, she has worked on accounts including Axon, Oxygen Business Solutions, Informix, Silicon Graphics, SAP, Toshiba and Wang New Zealand
• In 1998/99 successfully revamped Informix’s image in New Zealand. Following the promotion of Informix’s New Zealand country manager to Managing Director Australia and New Zealand, Caroline accepted a brief to handle PR in both countries, and to plan and manage the 2001 launch of the new Informix e-business company on both sides of the Tasman
• Client Wang New Zealand was experiencing the spread of ‘FUD’ (fear, uncertainty and doubt) among thousands of end users around a project at a big client site. She communicated the project benefits so clearly that end users keenly anticipated completion of the project

Qualifications

• BA in Philosophy from Victoria University
• Secondary teaching diploma