Tony Noble is our founder and a director of the company. His particular focus is on startups and emerging New Zealand-owned technology companies – predominantly those aiming for international markets where digital strategy is fundamental to brand projection and lead generation. He established the consultancy over 25 years ago, having cut his teeth at leading PR firm, Consultus. Starting with a broad base of clients he provided communication strategy and execution services to support government lobbying, media campaigns, product launches, marketing, and dedicated customer communications. Recognising there was a lack of technology-focused marketing and communications services to assist New Zealand’s growing IT economy, he soon concentrated on providing highly specialised brand development, communications and integrated marketing services to New Zealand-owned software and services companies, as well as large overseas IT companies establishing their local presence.