Jonny is a trained journalist with a Master of Arts degree. Currently, he handles all the marketing communication duties for NZ-owned and operated accounting software firm, Accredo, and Oxygen – Australasia’s largest specialist SAP systems integrator. He has senior marketing and communications experience with two Kiwi software firms – i-Health and Keystone Solutions. Based in London, he was responsible for Keystone’s investor and media relations, helping the firm establish and expand its UK presence. He took part in a number of strategic communication projects, including a corporate rebranding exercise and an integrated marketing campaign to launch the company into the US market. He joined Sayle Noble & Associates in 2006 where he helped develop MyWave’s digital communication platform which saw the digital assistant start-up achieve a reach of more than one million people via a coordinated social media amplification programme.